Every PGA Professional faces the challenge of building up their lesson business at least once in their career. Some face this challenge as new Golf Professionals entering their first job, and some as experienced Golf Coaches relocating to a new area.
Here is a walkthrough of how you can use Instagram to connect with possible clients and fill your lesson book from anywhere…..even if you are stuck behind the golf shop counter.
It was 8 years ago when the thought first crossed my mind. “What if there was someone who made videos about how to be a better Golf Professional?”
And, I kept asking myself that, year after year. Because every time I looked, I could never find anything. Sure, there were people starting to pop up on social media and youtube that were Golf Professionals. But, they were talking about teaching, and not the actual business part being a golf professional.
That’s when another thought crossed my mind…..”What if I did it?”
But what would I talk about and how would I do it? I was a first Assistant pro at the time and was still learning so much myself that I couldn’t dare think that I had something to teach anyone about how to be a better golf professional.
A few more years went by, and eventually I became a pretty good Head Golf Professional and Director of Golf. I started to have some big wins, like implementing a membership retention initiative that lead to a 30% reduction in resignations that year, and merchandising programs that set records and won me an award. I started to think I might have something valuable to say and noticed nobody else had said it yet.
In an ironic twist, the thing that actually got me to start making videos to help golf professionals was me quitting being a golf professional. I’ll admit that the free Masters tickets may have had an impact, but I also knew I wasn’t done with my golf story yet. I just knew that getting where I wanted to go, and creating what I wanted to create, required me to get off the road I was on and make my own path ahead.
Over those next 4 years working outside the golf business, I worked with some incredible people to accomplish some remarkable things. During that time I continued to make videos, create over 170 golf business podcasts that have been listened to over 40,000 times. Produced and edited my own daily vlogs. I’ve gotten asked to speak at multiple PGM Universities and spoke at my first one last year. I’ve made great friends and been inspired by so many great people.
And that brings us to today. The day after my last day of full time work. The rest of the PGAjay story unwritten. The same question to be answered……. “What if I did it?”