Apparently Adidas was inspired by the dominance Jason Day showed on tour in 2015 and wanted to go on their own run for 2016. They are the official apparel for the US Olympic Team (see previous post), launched the Tour 360 Boost Shoe and will introduce the Prime Knit Boost Shoe at The Masters next week.
Adidas has capitalized on this early momentum with a very solid spring collection of Apparel. Adidas golf apparel has done very well positioned as a very sporty and athletic brand but appears to have matured a bit this year. While keeping the sporty fit and colors Adidas has created a soft place to land for the more fashion conscious customer.
A couple features we really like in the early release are the contrast color accent on the collar, placket (button area) and the sleeve of the Climacool line and the new pattern styles of Climachill Shirts. ClimaChill remains one of the best performing shirts in hot and humid weather and a review on those will be coming in time for the heat.
In Adidas and All Day J. Day (had to get that in there) style the fit is right down the middle. They look good on the athletic player as well as those with a more relaxed fitness regiment. The more athletic player should look at sizing down though just to see if the fit can improve.
These subtle changes are great touches that make all the difference in looking your best on the golf course.